1. COLGATE SENSITIVE* CHALLENGE DESCRIPTION
The entry stage to take part in the Colgate Sensitive* Challenge commences at 10:00:01 a.m. Eastern Time (“ET”) on Monday, April 28th, 2008 and concludes at 11:59:59 p.m. ET on Sunday June 15, 2008 (“Entry Period”). A random draw for fifty (50) Colgate Sensitive* Challenge participants will be made by Transcontinental Media at approximately 10:00 am ET in Toronto on Wednesday June 18, 2008. Confirmed participants will be couriered, Collect on Delivery of 1 cent, one (1) unit of Colgate Sensitive* toothpaste to try for four (4) weeks. After four (4) weeks participants will be sent an email requesting written feedback of their experience with Colgate Sensitive* toothpaste. The Colgate Sensitive* Challenge is brought to you by Transcontinental Media and is sponsored by Colgate-Palmolive Canada Inc. (Transcontinental Media and Colgate-Palmolive Inc. are collectively referred to as the “Challenge Sponsors”).

2. ELIGIBILITY
In order to participate in the Colgate Sensitive* Challenge, an individual must complete the online entry form in full and submit, be a legal resident of Canada who is the age of majority or older in his/her province or territory of residence as of the first day of the Submission Period and must agree to “Tell us what they think” about Colgate Sensitive* toothpaste.

Notwithstanding the above, the Colgate Sensitive* Challenge is not open to the employees, agents or representatives of the Challenge Sponsors (including their respective divisions, subsidiaries, affiliates and advertising or promotional agencies) (collectively “Excluded Individuals”). The Colgate Sensitive* Challenge is also not open to the immediate family members of the Excluded Individuals, and all other persons with whom the Excluded Individuals reside. “Immediate family members” means parents, sisters, brothers, husband and wife.

3. HOW TO ENTER
NO PURCHASE NECESSARY TO ENTER.

Entry Stage: To enter, visit www.mochasofa.com/colgate, complete the online entry form in full and submit. Entrants may only make one (1) entry during the Entry Period. Multiple Entries by the same person will be ineligible and may result in the entrant’s disqualification in the Challenge Sponsors’ sole discretion.

By entering for a chance to participate in the Colgate Sensitive* Challenge each entrant grants the Challenge Sponsors an irrevocable, non-exclusive, assignable, sub-licensable, paid-up license to use, reproduce, communicate, distribute, edit, adapt, copy and otherwise use (“Use”) his/her Testimonial or any part of his/her Testimonial for any purpose relating to the Challenge or any other advertising conducted by or for the Challenge Sponsors. Entrant waives his or her moral rights, if any, in and to the Testimonial in favour of the Challenge Sponsors. All Submissions submitted to Challenge Sponsors become the exclusive property of the Challenge Sponsors and will not be acknowledged or returned. Entrant represents and warrants to the Challenge Sponsors that he or she has obtained all permissions and clearances necessary for the Challenge Sponsors to Use his/her Testimonial as stated above, that his/her Testimonial will not contain any content for which permissions and clearances have not been obtained, and that the Challenge Sponsors’ Use of his/her Testimonial as stated above will not infringe upon the intellectual property or other rights of any person. In order to be a participant in the Colgate Sensitive* Challenge as defined in Rule 4, each selected entrant must sign and return a declaration and release granting the specified rights, including the right to promote the selected entrant’s Testimonial in ads, and confirming compliance with the above statements and the Official Rules.

4. COLGATE SENSITIVE* CHALLENGE PARTICIPANT SELECTION PROCESS
Transcontinental Media will randomly draw 50 Colgate Sensitive* Challenge participants from all eligible entries received by the close of the entry period.

Attempts will be made by a Transcontinental Media employee to reach the selected entrants for the Colgate Sensitive* Challenge via email within three (3) business days of the random draw. If a Colgate Sensitive* Challenge selected entrant cannot be contacted within three (3) business days or is not otherwise in compliance with the Official Rules, Transcontinental Media reserves the right, in its sole discretion, to select another entrant to be take the Colgate Sensitive* Challenge from the remaining eligible entries in accordance with these Official Rules.

Confirmed participants will receive one (1) unit of Colgate Sensitive* toothpaste via courier C.O.D. (Collect on delivery). Participant must pay 1 cent to courier in exchange for the product. Participants will try Colgate Sensitive* toothpaste for four (4) weeks. After four (4) weeks participants will be sent an email requesting written feedback of their experience with Colgate Sensitive* toothpaste.

5. GENERAL
The decisions of the Challenge Sponsors are final and binding, and entrants agree to abide by all of the instructions and decisions of the Challenge Sponsors. In the event of any dispute regarding the interpretation of these Official Rules or any decision rendered by the Challenge Sponsors, the decision or interpretation of the Challenge Sponsors shall prevail.

All Submissions submitted to Challenge Sponsors become the exclusive property of, and are subject to verification by, the Challenge Sponsors. Any Submission that is illegible, incomplete, altered, or contains false information, is invalid.

Any attempt to tamper with the entry process, interfere with these Official Rules, deliberately damage any website or undermine the administration, security or legitimate operation of the Challenge, in the Challenge Sponsor’s sole discretion (collectively referred to as “Prohibited Acts”), is a violation of criminal and civil laws, and the Challenge Sponsors reserve the right to seek damages and/or other relief from all persons responsible for such acts to the fullest extent permitted by law, which may include banning or disqualifying entrants from this and future Transcontinental Media Challenges.

In the event of a dispute, Submissions will be deemed to have been submitted by the Authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the person who is assigned an email address by an internet provider online service provider, or other organization (e.g. business, educational institute, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. If the identity of an online entrant is disputed, the Authorized account holder associated with the email account at the time of entry will be deemed to be the entrant. A selected entrant may be required to provide proof that he/she is the Authorized account holder of the email address associated with the selected entry. The sole determinant of the time for the purposes of a valid online entry in this Challenge will be the challenge server machine(s). Further, the Challenge Sponsors, their advertising and promotion agencies will not be liable for any injury or damage to an entrant’s or any other person’s computer or other property related to or resulting from participating or downloading any material in the Challenge.

The Challenge Sponsors, in their sole discretion, reserve the right to amend, cancel, withdraw, suspend or reinstate the Challenge at any time in any way for whatever reason and without prior notice, including in the event of an error, technical problem, computer virus, bugs, tampering, unauthorized intervention, fraud, technical failure or any other cause beyond the reasonable control of the Challenge Sponsors that interferes with the proper conduct of this Challenge as contemplated by these Official Rules.

Proof of transmission does not constitute proof of delivery. Online entries must be made by the original, manual keystrokes of the individual entrant. The Challenge Sponsors assume no responsibility for: entries lost, stolen, delayed, illegible, damaged, falsified, misdirected, mutilated or garbled, or for the failure, interruption, technical malfunction or delay of any email or other communication to be received, for any reason; any incorrect or inaccurate information, whether caused by Challenge website users or by an equipment or programming associated with or utilized in the Challenge of by any technical or human error which may occur in the processing of entries in the Challenge; problems with the function of any website or website feature howsoever caused; the malfunction of, or damage caused to, any telephone network or lines, computer equipment, data or software, online systems, servers or access providers; any functionality lost due to not having cookies enabled; traffic congestion on the Internet; the security or privacy of information transmitted via computer networks; or for breaches of privacy due to interference by third party computer “hackers”.

By entering the Challenge, each entrant agrees to abide by these Official Rules, which are subject to change without notice to Challenge entrants individually, and each entrant releases the Challenge Sponsors, their respective parents, affiliates, subsidiaries, directors, officers, employees, representatives, agents and advertising and promotional agencies (collectively “Releasees”), from any damage, loss or liability suffered as a result of or arising from the entrant’s participation in Challenge.

By entering the Challenge, each entrant grants permission to the Challenge Sponsors to the collection and use of the entrant’s personal information for the purposes of administering the Challenge. By entering the Challenge, entrants consent to the use of his/her name, city of residence, photograph, voice, likeness, image or any other aspect of his/her personality, for any publicity and programming purposes, commercial or otherwise, in all media used by Challenge Sponsors and their advertising and promotional agencies, without territorial or time limitations and without additional payment or compensation.

The Challenge is void where prohibited by law and is subject to all applicable federal, provincial and municipal laws and regulations.

The Challenge and the Official Rules shall be exclusively governed by and construed in accordance with the laws of the province of Ontario and the laws of Canada applicable therein. Any dispute shall be adjudicated in the courts sitting in Toronto, Ontario.

*TM Reg’d/M.D. Colgate Palmolive Canada Inc. The 50 randomly chosen participants will be informed of their selection via email. They will then be mailed one (1) unit of Colgate Sensitive* toothpaste for personal use. As part of the Colgate Sensitive Challenge, these 50 participants will be given a month to use Colgate Sensitive* toothpaste. After a month, these participants will be sent an email, requesting a written testimony of their experience with Colgate Sensitive* toothpaste.