YOUR MOM DESERVES DELUXE* CONTEST RULES & REGULATIONS

1. CONTEST PERIOD
The Your Mom Deserves Deluxe Contest commences 9:00 am ET April 1, 2008 and ends 11:59 pm ET May 31, 2008 (the “Contest Period”).  This contest is brought to you by Cadbury Adams Canada Inc. and Transcontinental Media (the “Contest Sponsors”).

2. ELIGIBILITY
NO PURCHASE NECESSARY. The contest is open to all legal residents of Canada who are of the age of majority in the province or territory in which they reside or older.

Notwithstanding the above, this contest is not open to employees of the Contest Sponsors, their respective divisions, subsidiaries, affiliates, advertising, promotional agencies, contest suppliers and judges, their immediate families and those with whom they are domiciled. This contest is subject to all applicable federal, provincial, territorial and municipal laws and regulations.

3. HOW TO ENTER
To enter, visit www.youdeservedeluxe.ca, complete the online entry form in full, including a 150 word or less essay that explains “Why your mom or female role model deserves a little more” and submit in accordance with the on-screen directions. 

Entries limited to One (1) entry per person. Once an entry is submitted, it cannot be changed, altered or modified. The essay submitted must be original, cannot be previously entered into a contest or published and must not violate or infringe the rights of any third party, including but not limited to rights of copyright, trademark, publicity or privacy. Multiple entries will invalidate the entrant. Any person who attempts to participate with multiple addresses, or under multiple identities, will be disqualified. All entries become the property of the Contest Sponsors and will not be acknowledged or returned.

By entering this contest, participants agree to be bound by these contest rules and the decisions of the contest judges, which will be final and binding on all matters relating to this contest.

4. PRIZES
Participants are eligible to win one (1) of thirty (30) grand prizes consisting of a WaySpa getaway package for two redeemable at participating spas across Canada. Participants must be age of majority in their province/territory to be considered eligible to claim prizes. Each pair will receive:2 consecutive nights accommodation, based on double occupancy, and meals at a WaySpa Resort of the winner’s choice. Total value of approximately, but not to exceed, $800.00 CDN per pair. Value applied to meals and accommodation and to be used at the WaySpa Resort as desired by winner.

• 2 consecutive nights accommodation, based on double occupancy, and meals at a WaySpa Resort of the winner’s choice. Total value of approximately, but not to exceed, $800.00 CDN per pair. Value applied to meals and accommodation and to be used at the WaySpa Resort as desired by winner.
• One (1) $500 CDN WaySpa gift certificate for spa services for the two night duration of stay (per pair). No refund supplied if full amount of certificate is not used.
• Transportation, within 100 kilometers, via limousine, to and from one location to the WaySpa Resort. Any additional distance to the resort needing to be traveled, exceeding 100 kilometers, is the responsibility of the winner.
• Two (2) Special Caramilk Deluxe* gift basket valued at approximately, $400.00 CDN.
• One (1), one year subscription for one of the following magazines: Canadian Living, Coup de Pouce, Homemakers, Madame, Elle Canada, Elle Quebec, Style at Home, Decormag or More Magazine will be given to the (sole) primary winner responsible for contest entrance.

Approximate retail value of grand prize: $2000.00 CDN

Prizes must be accepted as awarded and may not be transferred or exchanged. WaySpa prize packages, as outlined above, must be booked and redeemed by August 31, 2008, failing which prize will be forfeited. The Contest Sponsors reserve the right to substitute a prize of at least equal value in the event of the unavailability, for whatever reason, of the advertised prize(s).

Runners Up Prizes

Runners up are eligible to win one (1) of twenty-five (25) WaySpa Gift Certificates having an approximate retail value of $250 CDN each, redeemable at participating spas across Canada.  Winners will be chosen in the same fashion as the grand prize winners.                     

Runner Up Prizes must be accepted as awarded and may not be transferred or exchanged. Runner Up WaySpa gift certificates, as outlined above, have no expiration. The Contest Sponsors reserve the right to substitute a prize of at least equal value in the event of the unavailability, for whatever reason, of the advertised prize(s).

All expenses not specified herein, including but not limited to taxes and gratuities, are the sole responsibility of the winner. Limit one prize per person, household or family.

5. HOW TO WIN
Thirty (30) grand prize winners and twenty five (25) runners up will be chosen on or about Friday, June 13, 2008 by a panel of judges from Transcontinental Media from entries received by 11:59 pm May 31, 2008, on the basis of the written essay. The judges will award prizes based on the following criteria: creative expression, uniqueness of entry and relevance to the theme: “why your mom or female role model deserves a little more”. In the event of a tie, the entry deemed more relevant to the theme will determine the winner. Selected entrants will be contacted by phone, and email. If a selected entrant cannot be reached within 5 days of the initial date of contact, for any reason, another entrant may be selected.

Odds of winning depend on the number of eligible entries received during the Contest Period.

Before being declared a winner, the selected entrant(s) must correctly answer, unaided, a mathematical skill-testing question, confirm compliance with these contest rules and complete, sign and return a Declaration and Release Form (and any other documents, as applicable). If a selected entrant cannot be reached within the timeframe specified above, is not in compliance with these contest rules, incorrectly answers the skill-testing question, declines the prize, email correspondence between the Contest Sponsors and selected entrant is returned as undeliverable without a forwarding address, or fails to return the Declaration and Release form (and any other documents, as applicable) by the date specified on the documents, the prize may be forfeited and the Contest Sponsors reserve the right to randomly select another entrant from the remaining eligible entries. Prize(s) will be awarded upon receipt of the Declaration and Release form and verification of prize winner(s).

GENERAL
6. The decisions of the contest judges are final and entrants agree to abide by all of the instructions and decisions of the contest judges. In the event of any dispute regarding the interpretation of these official contest rules, the decision or interpretation of the contest judges shall prevail.

7. No communications will be entered into except with selected entrants. For a list of winners, please visit www.mochasofa.com/contests.

8. All entries become the property of the Contest Sponsors and will not be returned. Any entry that is illegible, incomplete, altered, or contains false information, is invalid. The Contest Sponsors are not responsible for lost, stolen, delayed, damaged or misdirected claims or entries during the Contest Period. The Contest Sponsors are not responsible for any errors or omissions with respect to the printing or advertising of this contest and reserve the right to withdraw or cancel this contest in the event of a printing or administrative error.

If, for any reason, more than the advertised number of prizes is claimed, there will be a random draw conducted from amongst all eligible prize claimants to award the correct number of prizes after the contest closing date.

9. The Contest Sponsors accept no responsibility for loss, damage or claims caused by the awarded prizes or the contest itself. By entering, entrants release and hold harmless the Contest Sponsors, their affiliated and related companies and advertising, promotional agencies and all of their respective directors, officers, shareholders, employees, agents, successors and assigns (collectively, the “Contest Entities”) from any and all liability for any injuries, loss, claims (including but not limited claims relating to copyright or trademark infringement, defamation or invasion of privacy of infringement of any third party right) or damage of any kind, including but not limited to personal injuries, property damage and/or death arising from or in connection with the contest or any prize won.

10. Without limiting the release of liability provisions herein, and for greater certainty, the Contest Entities will not be liable for: a) any incorrect or inaccurate information, whether caused by contest website users or by any equipment or programming associated with or utilized in the contest or by any technical or human error which may occur in the processing of entries in the contest; b) any error, omission, interruption, deletion, defect or delay in operation of the contest website or any transmission in connection with the contest; c) any communications line failure, theft, destruction or unauthorized access to, or alteration of, entries; d) any problems with, or technical malfunction of, any telephone network or lines, computer on-line systems, servers or providers, computer equipment, software, or failure of email which may occur for any reason whatsoever, including technical problems or traffic congestion on the Internet or at any website or combination thereof; or e) any injury or damage to entrants’ or to any other person's computer related to or resulting from participating or downloading materials in this contest. If the contest is not capable of running as planned for any reason, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other cause of any nature whatsoever beyond the reasonable control of the Contest Entities which corrupt or affect the administration, security or proper conduct of this contest, the Contest Sponsors reserve the right at their sole discretion to, without advance notice, terminate or suspend the contest, in whole or in part, or modify it in any way, subject to the approval of the Régie des alcools, des courses et des jeux in respect of residents of Quebec (where applicable).

11. In the event of a dispute as to who submitted an email entry, the entry will be deemed to have been submitted by the authorized account holder of the email address submitted at the time of entry. “Authorized account holder” is defined as the natural person who is assigned to an email address by an Internet access provider, on-line service provider or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address. Selected entrants may be required to provide the Contest Sponsors with proof that he/she is the authorized account holder of the email address associated with the selected entry.

12. The Contest Sponsors reserve the right at their sole discretion to disqualify any individual from the contest, and to ban that individual from any future promotion of the Contest Sponsors, if the Contest Sponsors find or believes such individual to be tampering with the entry process or the operation of the contest or where applicable, the contest website; to be acting in violation of the contest rules or in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass the Contest Sponsors, the Contest Sponsors’ agencies, other entrants or any other person. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE CONTEST IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE CONTEST SPONSORS RESERVE THE RIGHT TO SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

13. By entering this contest, you consent to the Contest Sponsor’s use, should you become a winner, of your name, place of residence, photograph or other likeness, essay submission (in whole, in part or altered in any way) and/or any other intellectual property or materials created or submitted as part of the contest without further compensation or notice, for publicity, advertising or informational purposes in any media or format (including the Internet) in connection with this contest or future similar contests. Winners agree that their statements and essays may be used in whole or in part and may be amplified, shortened, and/or edited to meet the requirements of copy, layout and/or script, provided their general sense is not changed, and hereby waive any right to inspect and approve finished publicity materials created during public relations activities related to the contest and winners will not hold the Contest Entities responsible for any liability resulting from the use of such publicity materials.

14. The Contest Sponsors are collecting personal data about the entrants for the purpose of administering this contest. No further informational or marketing communications will be received by entrants. Notwithstanding this, the Contest Sponsor, Transcontinental Media, may use the personal information of an entrant who has opted-in to receive Transcontinental Media’s Mochasofa weekly newsletter and/or special offers/promotions for the purposes of sending to them such newsletter and/or special offers/promotions. The Contest Sponsors respect your right to privacy of your personal information. Please review our Privacy Policy at www.transcontinental.com/privacy for details on the manner in which we collect, use, disclose, and otherwise manage your personal information.

15. This contest is subject to all applicable laws and shall be governed by and construed in accordance with the laws of the Province of Ontario and the laws of Canada applicable therein.

16. For residents of Quebec, any litigation respecting the conduct or administration of this publicity contest may be submitted to the Régie des alcools, des courses et des jeux for a ruling. Any litigation respecting the awarding of a prize may be submitted to the Regie only for the purpose of helping the parties reach a settlement.

17. Full contest rules are available at www.youdeservedeluxe.ca

* Trademark of Cadbury UK Limited, used under license.